![]() Head Monster, Noel Lee: “Conditions for mid-size companies like Monster to bring products to market are more challenging than ever. Reinventing Monster for 2019: More Licensees, More Innovative Products It could be that Monster hasn’t folded, per se, but has ceased/will cease manufacturing its own products in favor of a licensing model as outlined earlier this year: In January, 2019, during CES, Lee announced a new business model, “M4.0 License to Sell” that would allow other companies to license the Monster brand. However, Monster went way off message in 2018, betting big on cryptocurrency and filing an initial currency offering (ICO). market, making Monster the first marquee brand in the U.S. The company had even announced a new line of Monster Smart home-automation products powered by Tuya, a tremendously popular IoT platform that at the time was just breaking into the U.S. Monster became famous for its premium cables (and Lee’s masterful sales and marketing programs), its lawsuits against Monster Golf and other “Monster” trademarks, and its efforts to extend the brand into new categories, such as Monster ScreenClean wipes (successful), furniture (not successful) and Z-Wave home automation (showed some promise). Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Not long after that comment and CE Pro wrote its own article regarding the mysterious circumstances surrounding Monster Cable’s somewhat sudden disappearance, ‘Little Monster’ Kevin Lee, came out to say that the company was “Fully alive, kicking and fighting a strong fight in a tough industry.” Not long after, came back up.Īs a custom integrator, lighting is in demand. However, that death was somewhat short lived. The passing of Monster Cable is a seminal moment in our industry… ![]() I haven’t any more clue as to what happened than what I have reported here in this post and, to be honest, I really don’t care about the gory details. There’s plenty of articles speculating what happened: how Monster Cable resorted to making their own BitCoins and failed, how they lost the Beats Headphone brand, how crazy investors tried to take over, how they’re working to restructure, and so on. The URL doesn’t go anywhere yet it is still owned by the company. With a little further investigation you find that link is from Shopify, an online store service unrelated to them*. If you go to their website you get a notice no one is home. For use in the home, the studio, or in a live environment, Monster is the name on the speaker cables that professionals have come to trust, making them perfect for you and your needs.The post, written by Paul McGowan of competitor PSAudio, at the time of writing this article had generated nearly 100 comments about Monster and its bold founder Noel Lee. Whichever speaker cables you end up choosing, with Monster, you know you are getting the absolute best. Ultra quiet and powerful, this cable is certainly worth your attention. With three time correct multi-gauge wire networks, this cable offers extreme accuracy in imaging. This speaker is ideal for live and studio applications alike. Additionally, you may want to have a look at the SP1000 Speaker Cable 1/4" Banana option that's offered here. Their twisted pair construction also helps to eliminate hum, making them an ideal choice for any audiophile. These cables are constructed to deliver an accurate signal with a wide dynamic range and booming bass. These cables offer you a full-range, powerful and pristine signal, as well as incredible bass response and overall punch.Īnother top notch option is the Performer 500 Speaker Cable 1/4". For example the Standard S-100 1/4" - 1/4" Speaker Cable is a fantastic option for your audio setup. If you're not entirely sure which cable you're after, you may want to take a look at our best sellers. Today, if you are in the market for top-of-the-line speaker cables, there's no question about it, Monster is the brand for you.ĭepending on your needs, there are a number of great speaker cable options available here. By combining these skills and interests, Monster, the world's first premium pro audio cable line, was born. Monster was founded by Noel Lee, a self-professed audiophile, as well as a professional musician and an engineer. Since the late 70s, Monster has been the definitive name when it comes to cables. If you've done your homework on the audio world, the odds are pretty high that you've heard of Monster.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |